OUR STORY

Philosophy

Unity between human and nature, vitality, order, and balance are the three threads through which Chengchuang understands Yunjin and brings it into contemporary life.

Brand Philosophy

Across more than five thousand years of Chinese history and culture, traditional handcrafts have carried the life code of the nation’s culture. They contain the distinctive ways of thinking, spiritual structures, imagination, and cultural consciousness of the Chinese people. Intangible cultural heritage is the historical accumulation of an ancient civilization and a treasure of traditional Chinese culture. The founding intention of Nanjing Chengchuang was rooted in reverence for ancient civilization and ancient wisdom. Since its beginning, it has followed the idea of “inheriting wisdom and creating the future.” On the foundation of traditional Chinese silk-weaving culture, Chengchuang continues to innovate, enter contemporary life, and connect with contemporary consumption.

Brand Philosophy

01. Unity Between Human and Nature

Our design inspiration and weaving methods are drawn from nature. We hope to achieve enduring harmony with the natural world through the unity of human and nature.

01. Unity Between Human and Nature

02. Vitality

The colors of Yunjin are full of tension and deeply saturated. We hope to pass this vitality to contemporary people through the language of color, conveying a sensibility and love for life, as well as a longing for vibrant life force.

02. Vitality

03. Order and Balance

Although Yunjin uses many colors, it is guided by balance. Many patterns are divided symmetrically, neither leaning nor deviating, much like the halls of the Forbidden City, reflecting an inner sense of order. This extreme sense of order is both a form of self-discipline and a demand one places on oneself.

03. Order and Balance