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Chow Tai Fook
The collaboration with Chow Tai Fook was grounded in a shared exploration of the contemporary value of intangible heritage. For its first Song-themed experience store in Nanjing, Chow Tai Fook selected Nanjing Yunjin as a core design language. Chengchuang translated loom forms and red thread motifs into spatial storytelling, helping the brand turn a retail space into a cultural experience.