YUNJIN

PROJECTS

MixC World

Set in Nanjing MixC World and Yunzhang Gongso, this project integrates Yunjin’s cultural heritage into a commercial ecosystem. It creates spaces where traditional craftsmanship meets contemporary consumer trends, serving as both retail outlets and venues for public art.

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MixC World

Time: 2022

Location: Nanjing MixC World

Technique: Yunjin

The collaboration between Nanjing MixC World and Chengchuang Yunjin is rooted in cultural coexistence. Using the historic Yunzhang Gongso as a carrier, MixC World created a first-store space for Chengchuang Yunjin where traditional craft and contemporary consumption meet naturally. Chengchuang translated Yunjin elements into tea packaging, fashion accessories and public art touchpoints, while also collaborating with brands such as To Summer and New Balance. The project developed five spatial themes: Taiping Youxiang, Jinling Scenic Map, Jinling Seeking the Elephant, Thousand Changes of Wanxiang, and Wanxiang Renewal. From auspicious motifs and Nanjing city imagery to kaleidoscopic Yunjin patterns and kinetic textile installations, it turned local memory and craft into public content for a commercial space.